企业VI

Brand VI

Client: See Why Courtyard Restaurant

Service content: Brand image + brand positioning + brand naming + brand VI

TSDbrand design

世外庭院餐厅

品牌背景:
世外地处泸州,古称江阳,别称酒城、江城,是国家历史文化名城,具有两千多年历史文化。世外创立于2018年,是一家以餐饮、酒吧、休闲娱乐为一体的会所。远离城市喧嚣,依山而建,是处然世外的一种态度,用心做品牌,体现地方本土品牌,以及品牌差异化--山水以宁静,新兴而别致。


Brand history:

The world is located in Zhangzhou. It is called Jiangyang in ancient times. It is also known as Wine City and Jiangcheng. It is a national historical and cultural city with more than 2,000 years of history and culture. Founded in 2018, Shiwai is a clubhouse that combines dining, bar, and entertainment. Away from the hustle and bustle of the city, it is an attitude of the world. It is a brand that reflects the local local brand and differentiates the brand--the landscape is quiet, emerging and chic.





品牌命名:

世外--“乘兴踏月,西入酒家。不觉人物两忘,身在世外。”致力于打造全新的就餐及休闲娱乐体验。SEE WHY--英文命名,意为看见真理。



Brand naming:

"Take the moon, go west into the restaurant. I don't think the characters are forgotten, and they are in the world." Dedicated to creating a new dining and entertainment experience. SEE WHY - English name, meaning to see the truth.



品牌形象核心设计

Brand image core design







悠然自得,闲以为适--陶渊明字迹

Leisurely and self-satisfied, leisurely thought it is appropriate--Tao Yuanming handwriting






品牌广告语:
“庭院之内,尘世之外”
Brand slogan:
"Inside the courtyard, outside the world" 



世外包间字体设计

 See Why Room font design





两大业态:


餐饮-——

智者乐水,仁者乐山,巴蜀泸州,群山环绕

悦己,听山,鸟语山风,叮咚清泉,望山而立推窗而见,月月不同,四季各异。踏月、漫香、陌野、且喜、云织,山雨来、拾光、知欢


酒吧-——

用音乐、电影与酒,唤醒你有趣的灵魂。


Two major formats:

Dining

——the wise man Le Shui, the benevolent Leshan, the Bayu State, surrounded by mountains

Yue Ji, listening to the mountains, birds and mountains, winds and clear springs, looking at the mountains and standing on the window, the moon and the moon are different, the four seasons are different -Stepping on the moon, incense, strangeness, joy, cloud weaving, mountain rain, light, knowing


Bars 

——wake up your fun soul with music, movies and wine.



































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